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Relationship marketing is based on the tenets of customer experience management (CEM), which focuses on improving customer interactions to foster better brand loyalty. First let’s discuss the needs of relationship marketing, followed by its success factors and then the types of relationship marketing. NEEDS The idea of relationship marketing is that it helps businesses use […]

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Public Relations Marketing

Public relations are considered as a strategic communication process that creates mutually beneficial relations between organization and the stakeholders or public. It consists of public speaking, blogger relations, employee relations, media relations, crisis communication, community relations etc. Some of the strategies which firms can use to harness the best out of public relations are:- Conduct […]

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