Skip to main content
Integrated Marketing Communication: Dunkin' Donuts

Dunkin’ Donuts Integrated Marketing Communication Plan

Integrated Marketing Communication is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Dunkin’ Donuts did a wonderful job using this concept and did full […]

Read More