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The saga of Badshah marketing his 11 Knights – KKR

The acronym KKR is worshipped by every Kolkatan and by many cricket followers across the world not just because it’s associated with world’s most entertaining sport but because it’s juxtaposed with the passion of Bengal, the journey of Dada, the swag of superstar Shahrukh Khan and much more. Kolkata Knight Riders represents the Royal Bengal in Indian Premier League and has come bigger and better each year. This two time IPL champion team was bought under the ownership of Shahrukh Khan, actress Juhi Chawla and her husband Jay Mehta for a whopping $75.09 million. Korbo, Lorbo, Jeetbo re, as they say, they have been acting, fighting the odds and winning it all, both on and off the field.  With its combative marketing strategies, KKR became the only team in IPL season 1 to have earned profit.

Brands have Needs and so do Teams

Off the field, the franchise has made sincere efforts to remain the talk of the town. Some of its top notch marketing strategies include inviting Bollywood celebrities for the matches that helps increase its brand visibility and brand equity in leaps and bounds. The visibility strategies aren’t limited to Bollywood celebs, instead they extend to high end brands like Nokia, Hyundai, Sprite, Matrix, Reebok, etc. too. KKR’s omnipresence across diverse sectors aided him in garnering a larger audience than what the fellow IPL teams could manage to.

Pop Stars

The magnanimity of promotions crossed the borders too when the famous pop star Akon was roped in for the team’s anthem. The international singing sensation worked in collaboration with Indian talents like Vishal Dadlani and came up with an anthem that was hummed by all each time a KKR batsman hit a six or a bowler took a catch. The team owner also roped in world renowned dancer Shakira for a KKR music video, the lyrics of which was composed by the famous duo Salim Sulaiman.

Digital Media Marketing

KKR was unstoppable on the field in all seasons of IPL and the cheerleaders were a testimony to the same. Before the 2nd enthralling season of IPL, Shahrukh Khan launched a TV show under the production of Red Chillies Entertainment for selecting cheerleaders for KKR. The show named ‘Knights and Angels’ aired on NDTV Imagine and style, personality, attitude, rhythm and a fit body were the criteria which the young ladies were tested on. KKR has also been marketing itself on various social media platforms like Facebook, YouTube, Twitter, Google+ and Pinterest. With millions of followers across all platforms, KKR has its fan base in every nook and corner of the world.

New Ideas

Over the years, the team went through some restructuring, some players were dropped out and some fresh talent were inculcated along with some of the most experienced players. This was the need of the hour to tackle the fierce talent of other IPL teams. The fresh wave demanded a fresh campaign too. With a new attitude and new intensity, the new look was rolled out across a wide range of applications including the team merchandise, social media as well as the team kit.

Perks for Players

Before every IPL season and sometimes during the season as well, Shahrukh Khan and the top management of KKR hold press conferences for the team. Here they discuss the changes that they have brought in the team, launch their jerseys and do other promotional activities too. One of the major factors contributing to the razzmatazz of these press conferences is the lavish gifts that King Khan gets for his men. In the 4th season of IPL, the owner got his players including the coach, watches by Tag Heuer which created a lot of hype in the market and added to the team’s exposure.

The Extra Mile

KKR owner Shahrukh Khan took extra steps than the other team owners by being himself the 12th man for the team. This went on to become a source of motivation for the players since they saw their team owner doing much more than what the other team owners were doing for their respective teams. Also, this increased SRK’s visibility on the field which helped pulling more fans to the stadium.

Conclusion

Over the years, KKR has become a huge brand in the world of cricket. Indian Paisa League..err..Indian Premier League has seen large investments from the team owners for the team’s marketing, and brands too have sportingly come forward for being associated with these teams. IPL teams have managed to make these brands a talking point as the players flaunt their logo on the team jerseys, helmets, etc. Nonetheless, both brands as well as the team has gained from these marketing strategies. Despite being one of the lowest performing teams in IPL season 1, KKR managed to make profits and was also the only one in this zone. In subsequent years as well, the team has time and again come up with bigger and better strategies and has each time left the spectators awestruck.

263 thoughts on “The saga of Badshah marketing his 11 Knights – KKR

  1. While the article brilliantly explores the marketing behind KKR. I wonder why such strong marketing was needed to an already popular sport like cricket? Was it just because the profitability came from the franchise products rather than the game itself.

  2. Really well written!! Sums up the KKR saga and explains why they’re the #1 in brand equity and recongnition across the country. Korba lorbo jeetbo!!

  3. Well Researched and well written article! Another example of why everyone need good marketing strategies to establish themselves even in a well established environment like cricket!

  4. Well ,I was always baffled by the fact that why KKR franchise has been able to garner so much profit inspite having poor 3 IPL seasons initially. This article gives a perfect answer to the above query.A very well written article which explains how important strategy making is in every domain of the business

  5. SRK has never left any stone unturned when it comes to promoting his team or his films for that matter. This article actually sums up all the strategies many of which I wasn’t aware of, for the success of KKR. A very good read indeed!

  6. Looking back KKR was bound to be a Success. I had the opportunity to see a match at Eden Gardens and it was unbelievable. KKR has everything going for it, located in the heart of a very passionate sporting city, the biggest venue in the country and a very strong team. The only experimental bit of it was the All-Star team they put forward in the inaugural season but eventually got the mix right and went on to win their trophy. A brilliant article that shows the timeline to the success of one of India’s biggest cricketing brand.

  7. Srk’ s strategy makes it clear that even if you don’t win the season you should at least get profit which is crucial for coming back in next one .
    He has touched on almost all ways by which he can reach to maximum people and get them to stadiums through both modern and traditional media ( fb and TV).

    He has focussed a lot on motivation of players – by personal presence and perks which makes them feel important or wanted by owner.

  8. Very well researched and written article. Awesome example why good marketing strategies are needed For such celebrities like SRK too. Never thought about IPL from this angle.

  9. SRK is probably the most cunning businessman actor in the industry worldwide with extraordinary busniess acumen and that is why team KKR, one of his many businesses, is doing brilliantly since its inception! This article very well sums up the success story of SRK.

    ‘Baniye ka dimaag aur Miya bhai ki daring…’, this dialogue from one his film tells you everything about SRK, the businessman!

  10. This is really well written.
    Though I don’t agree with all the points but few of them make complete sense.
    I think they should really look into formation more.

  11. SRK’s cunning attitude makes it clear that even if you dont get any good results by the end of the season. You must at least top the brand demand. Really overwhelming to see the approach which beats tough competitors easily

  12. very detailed article..all the strategies of KKR has been presented very well. No matter KKR is one of the most successful team of IPL

  13. An incredible read i must say..it was a great gist of all the marketing strategies of kolkata night riders over the years.

  14. What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  15. Well Researched and well-written article. A good example why marketing and branding are relevant in s sports franchise. SRK has astute business sense in this regard.

  16. Very well written article on Paisa League 🙂
    4P’s = Paisa + PYAR (SRK) + Planning + Perks ; helps this time again….!!!
    Worth reading for one who is planning to go for sports management.

  17. what an interesting read it was! Never knew the reasons behind kolkata knight riders’ success since so many years. Both on and off the field king khan rules!

  18. A very well written and informative article. It is a must read for every MBA pursuing student. This article sums up IPL from the perspective of marketing which should be taken up as a case study. It would be really helpful.

  19. The article highlights the various marketing initiatives by KKR. Shahrukh has incorporated a perfect balance between the traditional and innovative/digital marketing methods and it seems to be working well for KKR which is now a brand and not just a cricket team.

  20. Wow! What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  21. Wow! What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  22. Hey priti,
    Nice article. The analysis done on the phenomena is exceptionally good. Looking forward to read more such articles from you in the future. Keep writing,girl! 🙂

  23. After a successful career in bollywood, KKR was a master stroke from king khan. He has taken the right strategies the right time, many of the decisions being very difficult. Using his brilliant marketing strategies, KKR has benefited him not only economically but has contributed to his popularity as well, which has been well observed by the author here.

  24. A very well written article. Gives a good insight about how important it is to create a brand. Srk is undoubtedly the best from bollywood town when it comes to marketing. Irrespective of how the team performs on the field, Srk ensures a win off the field every IPL season. Cheers to the article and lots to learn from the smart business man.

  25. Nice article regarding marketing.
    Hope to see kolkata night riders as champion once again.
    Keep on sharing such usef article.

  26. Great insights and a very good analysis. SRK is one of the most intelligent businessman-actor right now and a big brand itself.

  27. It was one of the finest work. well written and well explained. kudos to you people for delivering such unique and awesome content on the internet. A holistic view of the marketing strategy of team KKR

  28. Really well written.Every nuance of the marketing srtagies adopted by the successfuly running team are discussed with great precision.Also, Srk diverisyfying his financial sources at this point of the sports industry is an accoladed move.

  29. marketing in its best form. nice analysis. good content, fine style of writing. and yeah cherry on the cake the stunning poster. overall nice work guyzzz

  30. my favorite team from the first season itself, also my favorite actor, no doubt he is the real badshah of the bollywood. khan the king khan. karbo lorbo jeetbo re

  31. Bingo and Congo fir this wonderful and insightful article and the stunning poster. You are taking marketing yo another level. Deep insights. Hats off

  32. Bingo and Congo for this wonderful and insightful article and the stunning poster. You are taking marketing yo another level. Deep insights. Hats off

  33. Its an awesome article. Actually i was preparing for some marketing company. This article has helped me to crack the interview. thanks guys. Keep working.

  34. Nice written article.. pointing the business acumen of Shah rukh khan. Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous.

  35. what an amazing summary of all the marketing strategies of kolkata knight riders. kudos to the team for summarising the points so well.

  36. Somehwere behind the success of KKR are the marketing strategies that shahrukh khan has so uniquely implemented in the past. The article is very well portraying these strategies..very well written..i would suggest everyone pursuing marketing should go through this once

  37. Wow! This proves why shahrukh khan is the badshah of all. Indisputable his team and he is! Kudos to all his marketing strategies.

  38. All the ideas at one place..very engaging article which revolves around the marketing strategies of kolkata knight riders. srk and his men are the best

  39. An incredible read ! Kudos to the marketing team of IPL team Kolkata knight riders for going beyond that extra mile to market his team.

  40. KKR my favourite!!! Really love the way srk has taken the team and built its brand over the years….I was a blind follower till now but this article just shows that it is not blind SRK following but smart business moves that has made the difference!! Cheers to srk and KKR!!!

  41. This is the exact reason why SRK is the King of Bollywood!! Genius at everything. Simple love him…3 cheers to KKR and SRK!!!

  42. wow!!! what an article on the finest team in the history of cricket leagues. I love KKR and IPL. Always wanted to be a part of that team.

  43. it could have been a much better. a lot of more researched is needed. if you could have researched more it would have been better.

  44. My shahrukh and his team. I loved the way you people portray the marketing techniques used by these ipl teams. would be happy if you do the same analysis for other ipl teams too.

  45. awesome shahrukh khan! love the article, love the team Kolkata knight riders, love bengal, what an increadible read it was. thanks for the throwback. looking forward to ipl 10

  46. Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  47. wow wow wow Kolkata Knight Riders. Bengal is so so proud of this team. This was indeed an amazing read. Conquer IPL 10 Kolkata Knight Riders. Looking forward to some awesome matches

  48. ShahRukh Khan you are the best. You just go on to define each and every moment why you are the king of Bollywood and you win in everything that you do.

  49. what an amazing article team. it was simply an awesome read. very very well pointed out and beautiful summarization of the marketing startegies. Shahrukh khan and KKR you are the best

  50. wow team kolkata knight riders. royal bengal is royal in everything it does. so so smart marketing strategies they have used. bengal is proud of you knight riders. keep ruling

  51. amazing team kolkata knight riders. congratulations on your success. this was just an amazing collection of the team’s marketing strategies. shahrukh khan is the best team owner in the whole edition of IPL

  52. AWESOME job team kolkata knight riders. Akon, bollywood, video, music, what all and what not you have not. haar k jeetne wale ko hi baazigar kehte hain. keep ruling kkr

  53. great job kolkata knight riders. you have been just the best in all editions of Indian premiere league. you won the coverage, you won the profits, you won the matches. congratulations once again on your success

  54. incredible job team. Kolkata knight riders is simple the ultimate. they are the ultimate champions. they are the ultimate winners. congratulations shahrukh khan on that amazing cricket team

  55. wow shahrukh khan wow. amazing job by his marketing team and the great public relation relations team. i congratulate you on your immense success. kudos team kolkata knight riders

  56. simply a great job team kolkata knight riders. shahrukh is the best in whatever he does. keep ruling hearts and keep rocking indian premiere league kkr and srk.

  57. great job team kolkata knight riders. you have been the best. you are the best. you will always remain the best. kolkata knight riders’ fan love you for an eternity. congratulations kkr

  58. what an amazing job team kolkata knight riders. very very competitive and combative marketing strategies i must say. simply awestruck by the strategies that u have used over the years.

  59. incredible job team kolkata knight riders and shahrukh khan. you are the king of bollywood, you are the king of hearts and now you are also the king of indian premiere league. congratulations

  60. wow team kolkata knight riders. you have done a great job since a decade and i am sure you would continue doing the same in the years to come. congratulations team kolkata knight riders

  61. simply an amazing amalgamation of all the marketing strategies of team kolkata knight riders. you have been the best all these years and your fans have faith in you. congratulations team

  62. wow team kkr and srk. you have done a great job since a decade and i am sure you would continue doing the same in the years to come. congratulations team kolkata knight riders

  63. amazing shahrukh khan and team. congratulations on your success. this was just an amazing collection of the team’s marketing strategies. shahrukh khan is the best team owner in the whole edition of IPL

  64. commendable job kolkata knight riders. you have been just the best in all editions of Indian premiere league. you won the coverage, you won the profits, you won the matches. congratulations once again on your success

  65. ShahRukh Khan and kkr you are the best. You just go on to define each and every moment why you are the king of Bollywood and you win in everything that you do.

  66. amazing team kolkata knight riders and shahrukh and bengal. congratulations on your success. this was just an amazing collection of the team’s marketing strategies. shahrukh khan is the best team owner in the whole edition of IPL

  67. congratulations My shahrukh and his team. I loved the way you people portray the marketing techniques used by these ipl teams. would be happy if you do the same analysis for other ipl teams too.

  68. shahrukh khan and Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  69. congratulations Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  70. awesome Kolkata knight riders. you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  71. congratulations. what an amazing article team. it was simply an awesome read. very very well pointed out and beautiful summarization of the marketing startegies. Shahrukh khan and KKR you are the best

  72. congratulations. wow!!! what an article on the finest team in the history of cricket leagues. I love KKR and IPL. Always wanted to be a part of that team.

  73. KKR my favourite!!! Really love the way srk has taken the team and built its brand over the years….I was a blind follower till now but this article just shows that it is not blind SRK following but smart business moves that has made the difference!! Cheers to srk and KKR!!!

  74. wow. Somehwere behind the success of KKR are the marketing strategies that shahrukh khan has so uniquely implemented in the past. The article is very well portraying these strategies..very well written..i would suggest everyone pursuing marketing should go through this once

  75. Wow! This proves why shahrukh khan is the badshah of all. Indisputable his team and he is! Kudos to all his marketing strategies. congratulations

  76. congratulations. Its an awesome article. Actually i was preparing for some marketing company. This article has helped me to crack the interview. thanks guys. Keep working.

  77. wow! An incredible read ! Kudos to the marketing team of IPL team Kolkata knight riders for going beyond that extra mile to market his team.

  78. wow. Nice written article.. pointing the business acumen of Shah rukh khan. Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous.

  79. incredible! ShahRukh Khan you are the best. You just go on to define each and every moment why you are the king of Bollywood and you win in everything that you do.

  80. awestruck! awesome shahrukh khan! love the article, love the team Kolkata knight riders, love bengal, what an increadible read it was. thanks for the throwback. looking forward to ipl 10

  81. wow! Great insights and a very good analysis. SRK is one of the most intelligent businessman-actor right now and a big brand itself.

  82. wow! what an amazing article team. it was simply an awesome read. very very well pointed out and beautiful summarization of the marketing startegies. Shahrukh khan and KKR you are the best

  83. congratulations! This is the exact reason why SRK is the King of Bollywood!! Genius at everything. Simple love him…3 cheers to KKR and SRK!!!

  84. awesome! amazing team kolkata knight riders. congratulations on your success. this was just an amazing collection of the team’s marketing strategies. shahrukh khan is the best team owner in the whole edition of IPL

  85. commendable! ShahRukh Khan you are the best. You just go on to define each and every moment why you are the king of Bollywood and you win in everything that you do.

  86. awesome! Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  87. congratulations! My shahrukh and his team. I loved the way you people portray the marketing techniques used by these ipl teams. would be happy if you do the same analysis for other ipl teams too.

  88. amazing! Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  89. lovely! KKR my favourite!!! Really love the way srk has taken the team and built its brand over the years….I was a blind follower till now but this article just shows that it is not blind SRK following but smart business moves that has made the difference!! Cheers to srk and KKR!!!

  90. simply awesome! what an amazing article team. it was simply an awesome read. very very well pointed out and beautiful summarization of the marketing startegies. Shahrukh khan and KKR you are the best

  91. simply wow!!! what an article on the finest team in the history of cricket leagues. I love KKR and IPL. Always wanted to be a part of that team.

  92. great! It was one of the finest work. well written and well explained. kudos to you people for delivering such unique and awesome content on the internet. A holistic view of the marketing strategy of team KKR

  93. very well done! Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  94. great! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  95. truly it was one of the finest work. well written and well explained. kudos to you people for delivering such unique and awesome content on the internet. A holistic view of the marketing strategy of team KKR

  96. Truly ShahRukh Khan you are the best. You just go on to define each and every moment why you are the king of Bollywood and you win in everything that you do.

  97. congratulations! Somehwere behind the success of KKR are the marketing strategies that shahrukh khan has so uniquely implemented in the past. The article is very well portraying these strategies..very well written..i would suggest everyone pursuing marketing should go through this once

  98. Spellbound! Somehwere behind the success of KKR are the marketing strategies that shahrukh khan has so uniquely implemented in the past. The article is very well portraying these strategies..very well written..i would suggest everyone pursuing marketing should go through this once

  99. woah! Its an awesome article. Actually i was preparing for some marketing company. This article has helped me to crack the interview. thanks guys. Keep working.

  100. when cricket meets business! Well Researched and well-written article. A good example why marketing and branding are relevant in s sports franchise. SRK has astute business sense in this regard.

  101. congratulations! Nicely written article.. pointing the business acumen of Shah rukh khan. Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous.

  102. wow!!! what an article on the finest team in the history of cricket leagues. I love KKR and IPL. Always wanted to be a part of that team. congratulations!

  103. congratulations! A very well written article. Gives a good insight about how important it is to create a brand. Srk is undoubtedly the best from bollywood town when it comes to marketing. Irrespective of how the team performs on the field, Srk ensures a win off the field every IPL season. Cheers to the article and lots to learn from the smart business man.

  104. wow! Really well written!! Sums up the KKR saga and explains why they’re the #1 in brand equity and recongnition across the country. Korba lorbo jeetbo!!

  105. Nice article regarding marketing. Hope to see kolkata night riders as champion once again. Keep on sharing such useful article. all the best

  106. congrats team! Well Researched and well-written article. A good example why marketing and branding are relevant in s sports franchise. SRK has astute business sense in this regard.

  107. well done! Great insights and a very good analysis. SRK is one of the most intelligent businessman-actor right now and a big brand itself.

  108. truly SRK has never left any stone unturned when it comes to promoting his team or his films for that matter. This article actually sums up all the strategies many of which I wasn’t aware of, for the success of KKR. A very good read indeed!

  109. congratulations team! what an interesting read it was! Never knew the reasons behind kolkata knight riders’ success since so many years. Both on and off the field king khan rules!

  110. congrats! Really well written.Every nuance of the marketing srtagies adopted by the successfuly running team are discussed with great precision.Also, Srk diverisyfying his financial sources at this point of the sports industry is an accoladed move.

  111. go kkr! my favorite team from the first season itself, also my favorite actor, no doubt he is the real badshah of the bollywood. khan the king khan. karbo lorbo jeetbo re

  112. Very Nice written article.. pointing the business acumen of Shah rukh khan. Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous.

  113. wow! SRK is probably the most cunning businessman actor in the industry worldwide with extraordinary busniess acumen and that is why team KKR, one of his many businesses, is doing brilliantly since its inception! This article very well sums up the success story of SRK.

  114. wow! Wow! What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  115. wow! SRK’s cunning attitude makes it clear that even if you dont get any good results by the end of the season. You must at least top the brand demand. Really overwhelming to see the approach which beats tough competitors easily

  116. simply the best! All the ideas at one place..very engaging article which revolves around the marketing strategies of kolkata knight riders. srk and his men are the best

  117. amazing! Kolkata knight riders you rock and so do you king khan. kudos to the owner’s incredible marketing strategies. they were simply awesome and just go on to justify the team’s super success

  118. congratulations team! a great job on the research that you have done. kolkata knight riders is just the besta nd they have redefined their marketing strategies time and again.

  119. wow! An incredible read ! Kudos to the marketing team of IPL team Kolkata knight riders for going beyond that extra mile to market his team.

  120. a true cricket fan, my favorite team from the first season itself, also my favorite actor, no doubt he is the real badshah of the bollywood. khan the king khan. karbo lorbo jeetbo re

  121. wow! A very well written and informative article. It is a must read for every MBA pursuing student. This article sums up IPL from the perspective of marketing which should be taken up as a case study. It would be really helpful.

  122. What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  123. congrats! A very well written and informative article. It is a must read for every MBA pursuing student. This article sums up IPL from the perspective of marketing which should be taken up as a case study. It would be really helpful.

  124. congrats! An incredible read i must say..it was a great gist of all the marketing strategies of kolkata night riders over the years.

  125. congrats! SRK’s cunning attitude makes it clear that even if you dont get any good results by the end of the season. You must at least top the brand demand. Really overwhelming to see the approach which beats tough competitors easily

  126. congrats! awesome job team kolkata knight riders. Akon, bollywood, video, music, what all and what not you have not. haar k jeetne wale ko hi baazigar kehte hain. keep ruling kkr

  127. wow! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  128. congratulations! Very well researched and written article. Awesome example why good marketing strategies are needed For such celebrities like SRK too. Never thought about IPL from this angle.

  129. Really well written!! Sums up the KKR saga and explains why they’re the #1 in brand equity and recongnition across the country. Korba lorbo jeetbo re!!

  130. wow wow wow!! Well ,I was always baffled by the fact that why KKR franchise has been able to garner so much profit inspite having poor 3 IPL seasons initially. This article gives a perfect answer to the above query.A very well written article which explains how important strategy making is in every domain of the business

  131. congratulations! An incredible read i must say..it was a great gist of all the marketing strategies of kolkata night riders over the years.

  132. awesome! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  133. Just the best! SRK has never left any stone unturned when it comes to promoting his team or his films for that matter. This article actually sums up all the strategies many of which I wasn’t aware of, for the success of KKR. A very good read indeed!

  134. Very Well Researched and well written article! Another example of why everyone need good marketing strategies to establish themselves even in a well established environment like cricket!

  135. nice. very detailed article..all the strategies of KKR has been presented very well. No matter KKR is one of the most successful team of IPL

  136. congrats! Very well researched and written article. Awesome example why good marketing strategies are needed For such celebrities like SRK too. Never thought about IPL from this angle.

  137. congrats! what an amazing summary of all the marketing strategies of kolkata knight riders. kudos to the team for summarising the points so well.

  138. congrats! wow!!! what an article on the finest team in the history of cricket leagues. I love KKR and IPL. Always wanted to be a part of that team.

  139. wow! amazing! SRK has never left any stone unturned when it comes to promoting his team or his films for that matter. This article actually sums up all the strategies many of which I wasn’t aware of, for the success of KKR. A very good read indeed!

  140. incredible! congrats! what an amazing summary of all the marketing strategies of kolkata knight riders. kudos to the team for summarising the points so well.

  141. amazing! Very Well Researched and well written article! Another example of why everyone need good marketing strategies to establish themselves even in a well established environment like cricket!

  142. stupendous! congrats! Very well researched and written article. Awesome example why good marketing strategies are needed For such celebrities like SRK too. Never thought about IPL from this angle.

  143. phenomenal! what an amazing summary of all the marketing strategies of kolkata knight riders. kudos to the team for summarising the points so well.

  144. congrats! very detailed article..all the strategies of KKR has been presented very well. No matter KKR is one of the most successful team of IPL

  145. congrats! well done! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  146. kudos! Very Well Researched and well written article! Another example of why everyone need good marketing strategies to establish themselves even in a well established environment like cricket!

  147. phenomenal! SRK has never left any stone unturned when it comes to promoting his team or his films for that matter. This article actually sums up all the strategies many of which I wasn’t aware of, for the success of KKR. A very good read indeed!

  148. marvelous! A very well written and informative article. It is a must read for every MBA pursuing student. This article sums up IPL from the perspective of marketing which should be taken up as a case study. It would be really helpful.

  149. yo bengal! yo srk! Really well written!! Sums up the KKR saga and explains why they’re the #1 in brand equity and recongnition across the country. Korba lorbo jeetbo re!!

  150. congrats guys! a true cricket fan, my favorite team from the first season itself, also my favorite actor, no doubt he is the real badshah of the bollywood. khan the king khan. karbo lorbo jeetbo re

  151. stupendously amazing! awesome! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  152. wow guys wow! What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  153. good job team! what an interesting read it was! Never knew the reasons behind kolkata knight riders’ success since so many years. Both on and off the field king khan rules!

  154. good job i must say! Great insights and a very good analysis. SRK is one of the most intelligent businessman-actor right now and a big brand itself.

  155. a great summarisation! What an awesome and informative article about marketing strategy of kolkata knight riders.I had an wonderful reading expierience.Plz keep writing such wonderful articles.

  156. kudos king khan! SRK is probably the most cunning businessman actor in the industry worldwide with extraordinary busniess acumen and that is why team KKR, one of his many businesses, is doing brilliantly since its inception! This article very well sums up the success story of SRK.

  157. ultimate! amazing team kolkata knight riders. congratulations on your success. this was just an amazing collection of the team’s marketing strategies. shahrukh khan is the best team owner in the whole edition of IPL

  158. phenomenal guys! What a recap of the marketing strategies of Kolkata knight riders! Feeel proud to be a Kolkatan. No wonder the team is so successful!

  159. congratulations! Very Nice written article.. pointing the business acumen of Shah rukh khan. Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous.

  160. i must say a commendable job! lovely! KKR my favourite!!! Really love the way srk has taken the team and built its brand over the years….I was a blind follower till now but this article just shows that it is not blind SRK following but smart business moves that has made the difference!! Cheers to srk and KKR!!!

  161. just an amazing job guys! Great insights and a very good analysis. SRK is one of the most intelligent businessman-actor right now and a big brand itself.

  162. what do i say about this team..its simply the best. My shahrukh and his team. I loved the way you people portray the marketing techniques used by these ipl teams. would be happy if you do the same analysis for other ipl teams too.

  163. congratulations guys! what an amazing article team. it was simply an awesome read. very very well pointed out and beautiful summarization of the marketing startegies. Shahrukh khan and KKR you are the best

  164. people in india, they love cricket. its not just a game. its a religion here and ipl is a festival. well presented. thumbs up from my side

  165. I am also a blog writer will post some stuff soon. Cricket is my hobby. KKr is the team I am in love with. Shahrukh sir always rocks

  166. Hello frndz. Amazing work, Nice article. you people are doing great. plz continue the nice work. If need any support, you know whom to contact

  167. Korbo lorbo Jeetbo re. Sahi Sahi, kya bat ekdum cut to cut article likha h. I absolutely loved it. Would like to read such content

  168. i love indian premiere league and it is so amazing to see this article. love you shahrukh. love you gauti. love you bengal. love you dada. simply great. amazing. do well

  169. amazing. you are the best. it is great to see. lovely. stupendous article. crazily amazing marketing strategies by shahrukh khan and kolkata knight riders.

  170. super duper. you have done a great job. you have written a great article on the marketing strategies of kolkata knight riders. all these years it has been an amazing journey

  171. i am such a huge fan of shahrukh khan and this article just tells me how amazing and how big a superstar he is in whatever he puts his hands into. congrats and all the best

  172. wow wow wow! love you shahrukh khan. love you kolkata knight riders. this is such an amazing article. badshah khan is the best.

  173. wow team. you have done a great job. so impressive this is! indian premiere league is such a grand scale event. love you shahrukh.

  174. how well can things be summarised..this article is an example to that. so well summarised, love you shahrukh khan. go kolkata knight riders, win it all

  175. indian premiere league is one of the biggest events in indian cricket. the inclusion of bollywood stars has made this event even bigger

  176. what an amazing read it was! shahrukh you are the best. my favoutite bollywood superstar and the rosogolla city. the city of eden garden, its the apt one for a team like KKR

  177. LOVE YOU KKR! The best IPL team ever. it has got such amazing talent that under all circumstances, this team proves to be a winner. these guys are the best.

  178. A clap from my side. Hurrah Pat yourself for this essay clubbing the trio of marketing strategies cricket and creativity.
    🙂

  179. Ipl meri Jaan. aur shahrukh mah favourite. and this team is something that the whole bangal is proud of. and last but the least the competition

  180. Beautifully drafted and crafted article…its very informative.. I am a huge fan of kolkata knight riders and has been following several activities of this team..the article very well explains all these moves that the team has taken towards its success

  181. It appears like a lot of research has been done before drafting this article. It is very deep and nicely put. The play of words is commendable. I am a shahrukh fan and can say that shahrukh has very intelligently marketed his team. He is a star, i love him and love KKR..!! KKR Rocks!!

  182. It appears like a lot of research has been done before drafting this article. It is very deep and nicely put. The play of words is commendable. I am a shahrukh fan and can say that shahrukh has very intelligently marketed his team. He is a star, i love him and love KKR..!! KKR Rocks!!

  183. Marketing business in the field of cricket..wow!! a beautiful blend of entertainment and marketing. Today marketing is everywhere..we see the viral fever marketing itself so much..so why would cricket teams stay back..lovely article

  184. Nicely drafter article.. It points towards the business acumen that Shahrukh has in him…Profit maximizer. He earned profit even when his team lost. Marketing efforts are also tremendous and so well put in this article.Excellent!

  185. Hola Hola Hola. Incredible work, yusuf pathan and sunil narine are the best players in this squad. both of them can thrash the opposition with their skills

  186. what an awesome article. kolkata knight riders you are the best. shahrukh i love you, you are my favourite. love you so so much. i so want to watch ipl10. love the article.

  187. me with mah shahrukh. an awesome experience of watching an ipl final in which kkr won. loved the energy in the cricketers.

  188. this is so awesome. you guys are the best. this is just the best. i am so so looking forward to indian premiere league this year. i want to watch all the matches.

  189. wow i am in love with indian premiere league. this is so interesting. it is the best format of indian cricket according to me. love you kolkata knight riders

  190. wow wow wow. i am in love with indian premiere league. i cant wait for it to begin this year. this article has excited me all the more

  191. simply mindblowing. you guys have docne a great job. this is such an awesome article. this is amazing. very nice. very cool. keep it up. congrats. good job

  192. you guys have done a great job. this is remarkable. very well done. i cant wait to watch the indian premiere league matches this year

  193. Cheerleaders of KKR dancing with shahrukh and the knight riders is a fun to watch. better than any other teams in this cricketing league

  194. wow. this is the best thing that i read today. go guys. win it. kolkata knight riders korbo lorbo jeetbo re. you guys are the best team. congrats shahrukh khan and juhi chawla

  195. wow wow wow. i am in love with indian premiere league. kolkata knight riders is the best team. shahrukh khan is the perfect owner. juhi chawla has also supported very well.

  196. super duper cool. perfect article to explain what all shahrukh khan has done all these years to make his team more visible. this is just the best. you guys are great.

  197. awesome. perfect. marvelous. stupendous. very well written and rightly ended also. i am a huge fan of indian premiere league. looking forward to indian premiere league season 10

  198. Wah Bhai log. Acha likhe ho. It was one of the best article i came through in recent past. will definetly share it with my friends.

  199. wow guys. you have done a great job. this is just the best. very well written. congrats on the great job. keep it up. i am sure kolkata knight riders will do well this season too.

  200. wow guys. so so well written. congrats once again. great job this team has done. i so want to watch the kolkata knight riders matches. love you shahrukh khan

  201. wow guys. so so well written. congrats once again. great job this team has done. i so want to watch the kolkata knight riders matches. love you shahrukh khan. congrats once again

  202. The key is not the will to win… everybody has that. It is the will to prepare to win that is important. a quote that suits this team in any situation

  203. amazing team. i congratulate you all on this amazing article that you guys have written. you have done really well in summarizing the points. all the best. very nice article

  204. congrats. as they say, No matter how good you are, you’re going to lose one-third of your games. No matter how bad you are you’re going to win one-third of your games. It’s the other third that makes the difference

  205. wow. this reminds me of a thought- “When people ask me why I run, I tell them, there’s not really a reason, it’s just the adrenaline when you start, and the feeling when you cross that finish line, and know that you are a winner no matter what place you got.

  206. very well done team. you guys have written a great article. kolkata knight riders is the best team. shahrukh khan is the best. perfect combo.

  207. Have patience with all things, but chiefly have patience with yourself. Do not lose courage in considering your own imperfections but instantly set about remedying them ? every day begin the task anew. all the best

  208. Did you hear what this idiot just said!? He said it’s not about the W…It’s everything about the W with me! you guys have done really well. all the best

  209. Winning is not a sometime thing; it’s an all-time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing. all the best team

  210. We’re going to meet a lot of lonely people in the next week and the next month and the next year. And when they ask us what we’re doing, you can say, We’re remembering. That’s where we’ll win out in the long run. And someday we’ll remember so much that we’ll build the biggest goddamn steamshovel in history and dig the biggest grave of all time and shove war in it and cover it up. you guys have done really well

  211. To be heroic is to be courageous enough to die for something; to be inspirational is to be crazy enough to live a little. that’s what shahrukh khan has done. he is the best

  212. great job team . Not all dreamers are winners, but all winners are dreamers. Your dream is the key to your future. The Bible says that, “without a vision (dream), a people perish.” You need a dream, if you’re going to succeed in anything you do.

  213. If you want to find the real competition, just look in the mirror. After awhile you’ll see your rivals scrambling for second place. all the best guys. good job

  214. If you want to find the real competition, just look in the mirror. After awhile you’ll see your rivals scrambling for second place. all the best guys. good job. congrats again

  215. No matter how good you are, you’re going to lose one-third of your games. No matter how bad you are you’re going to win one-third of your games. It’s the other third that makes the difference. but srk wins it all

  216. great job. srk is the ultimate. he reminds me of this quote- The key is not the will to win… everybody has that. It is the will to prepare to win that is important

  217. wow team. one thing i want to say seeing ur hardwork- Hope?” he says. “There is always hope, John. New developments have yet to present themselves. Not all the information is in. No. Don’t give up hope just yet. It’s the last thing to go. When you have lost hope, you have lost everything. And when you think all is lost, when all is dire and bleak, there is always hope.

  218. all the best team. When you are winning a war almost everything that happens can be claimed to be right and wis. go kkr. go srk

  219. I think whether you’re having setbacks or not, the role of a leader is to always display a winning attitude. all the best guys. all the best kolkata knight riders. love you srk

  220. Guts are a combination of confidence, courage, conviction, strength of character, stick-to-itiveness, pugnaciousness, backbone, and intestinal fortitude. They are mandatory for anyone who wants to get to and stay at the top. srk has got the guts and thus he has the glory

  221. wow guys. you have just proven that Your ability to be a winner 100 percent of the time is based upon giving up the notion that losing at anything is equivalent to being a loser.

  222. wow guys. Only a man who knows what it is like to be defeated can reach down to the bottom of his soul and come up with extra ounce of power it takes to win when the match is even

  223. as a student of MBA, I can surely interpret one thing for KKR that this team ain’t got no Freeriders. If you know what I mean

  224. wow team..your results speak volumes about your efforts. Winning is the most important thing in life, after breathing. Breathing first, winning next.

  225. wow guys..great efforts..awesome article..a must read for all i must say..ur efforts are beyond all levels and so is srk’s. all the best. a kkr fan

  226. good job i must say. very informative article. all the best. looking forward to ilp 10. all the best srk. all the best kolkata knight riders.

  227. No man can be a failure if he thinks he’s a success; If he thinks he is a winner, then he is. srk has proved himself time and again. waiting for ipl 10. all the best kkr.

  228. srk has the guts. Guts are a combination of confidence, courage, conviction, strength of character, stick-to-itiveness, pugnaciousness, backbone, and intestinal fortitude. They are mandatory for anyone who wants to get to and stay at the top. all the best kkr

  229. such an amazing read. great job guys. all the best kolkata knight riders. all the best shahrukh khan. yo bengal..korbo lorbo jeetbo re.

  230. Huge fan of KKR, from kolkata. I am sure this time also KKR will win this tournament to bring the trophy again . Valar Moghullis

  231. wow. awesome stuff. lovely article. love you shahrukh khan and company. kolkata knight riders is my favourite team. looking forward to indian premiere league 10.

  232. love this team. love indian premiere league, awesome article guys. great going. proud of you all. i so want to watch indian premiere league now.

  233. wow wow wow..much appreciation. better than the best. this is the best article. very very very well written and explained. love you shahrukh khan. love you kkr. love you ipl

  234. wow. this is a crazily amazing article. i am so awestruck by this, love you sharukh khan and your marketing strategies are awesome, plz start a marketing course,

  235. wow guys wow. great job. very well composed. how can you all write so well? this was such an awesome read. love you shahrukh khan. love your strategies

  236. great guys. great great great. simply an awesome article. you guys have done an awesome job. these marketing strategies are the best. love you kkr

  237. wow guys. this is an awesome thing. shahrukh khan has the best marketing strategies. love you shahrukh khan. love you indian premiere league. i love you kkr

  238. wow guys! great job done. great article. great content, awesome marketing strategies. very very well written. very well summarized. you guys have done an awesome job.

  239. Hmari sarkar aur Shahrukh ki sarkar koi nhi gira sakta. KKR rules, IPL rules. We bangalis are the best and so do our team.

  240. great going guys. very well written. awesome strategies. very well written. love you shahrukh khan. love you kolkata knight riders

  241. very very nice summary of kolkata knight riders’ marketing strategies. i am such a huge fan of this team. you guys have written really very nice.

  242. wow guys, awesome job. this is a really nice article about kolkata knight riders’ marketing strategies. srk is the best marketer ever. love you kkr

  243. great job guys. awesome article. i am a huge huge fan of kolkata knight riders and shahrukh khan. shahrukh is the best best. i love his team so so much.

  244. very very well written. you guys have done such an awesome job. i am going to read this article again. wow wow wow. srk is the best. kkr is the best.

  245. wow. awestruck by the content. such an awesome summary. shahrukh khan has done a great job all these years. and kkr is such a great team. all the best team.

  246. wow. awestruck by the content. such an awesome summary. shahrukh khan has done a great job all these years. and kkr is such a great team. all the best team.

  247. wow guys. superb job. this is one of the best article that i have ever read on marketing strategies, this is such an awesome summary. congrats guys. all the best.

  248. this is an awesome article. i love this article. this article generated my interest in cricket all the more. so want to read this again. going to read this now itself. will share with others too.

  249. wow guys. awesome great article. i love kolkata knight riders. i love shahrukh khan and all his strategies wow wow wow. u guys have truly done a great job

  250. Pathetically written, seems to be plagarized.. very bad…
    not expected from a XLer.
    Moreover they way you people asking people to like is also very disgusting.

  251. If you are going for finest contents like myself, only pay a visit this web site every day as it gives quality contents,
    thanks

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