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Marketing strategies of Donald Trump

In current generation with cut throat competition, it is very important to have a proper marketing campaign strategy to differentiate your political parties amongst other parties. According to your target audience, and to gain more number of voters and clients political marketing campaign has to be in perfect direction like business marketing strategies.

Despite 24*7 news channel and media coverage many people are not even aware about current happenings in their own city, state or country. And ignoring them can be negative for a political leader during campaign.

Political marketing provides perfect platform for a political leader to connect and reach maximum number of voters.

The ignorance of one voter in a democracy impairs the security of all” John F. Kennedy

So, let’s have a look at the political campaign of Mr. Donald Trump.

Everyone picked television advertising for the campaigning. However, there a lot of problems with that, such as, –

  • People can tune it out mentally.
  • They tune it out digitally.
  • It’s not credible.
  • It’s a waste of money.

That’s a waste because of a sole reason, and that is, the impact of the commercials falls below the margin of diminishing returns. The consultants get commission so they refer this type of campaigning. Hillary had $700 million and paid $300 million as commission. So, in order to at least come to the parity, he would have to raise a lot of amount. So, the point here is why to spend so much where he can spend less and still be dominant?

His Strategy

He already had an established brand name through his properties like Trump Towers, hotels, Trump apprentice, etc., which indicated wealth, power, and luxury. Trump used a slogan- “Make America great again”, which depicted he is communicating this message to the people of similar lifestyle, perception and concern about employment.

Also, he didn’t go for the paid part of television, instead, he picked the editorial part of    television. He has mastered that art. So, there was no doubt his strategy was going to be successful.

He did a few things on a regular basis, which are as under: –

  • Social media- Twitter and Facebook

He used social media like a weapon. In a tech-savvy world, where every person is connected digitally, one post on any social media and it becomes viral. Trump took advantage of this trend and kept on posting some or the other thing regularly on the social media sites which was a major contribution to his marketing success.

  • Email marketing

He sent emails just like others did. This made him different from the others.

  • Events marketing

He is good at events. Following are the benefits: –

  • It reaches to a large number of audience.
  • People talk about it on social media.
  • Local coverage is achieved.

Another thing that is great about his marketing technique is that he didn’t pay much attention to the boundaries and said whatever he felt was correct.

Conclusion

Marketing oneself is very tough if one is unable to choose the right media. These are a few things that he did which made him stand out and achieve his goal. His marketing technique was totally unique in way that it didn’t let him raise funds to campaign, rather, he gained publicity through other media in a better way.

He knows how to structure the deal in a way that he wins it. He understood that losing money is nothing as compared to losing the brand image, which worked to his positive and the results are in front of the world.

 

 

205 thoughts on “Marketing strategies of Donald Trump

  1. It’s a good insight into his marketing stratgies. All the points are covered. His events are the best part.

  2. a good descriptive analysis of the marketing strategy employed my trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy like advt, tv spots etc.

  3. It’s more about understanding your customers need and let the customer come to you. Trump just understood what the Americans wanted and hit them at their sweet spot. Good article.

  4. Nice article…very well explained in layman language..so that anybody can understand…well done..!!will look forward to many more!!

  5. Very well explained.
    Also there were many points of marketing strategy of Mr narendra modi were also followed.

  6. Nice write up! Really good pointers for companies as well in terms of “Zero Budget” marketing!
    Keep up the good work 🙂

  7. Loved the writing. I think more of the strategies can be covered in this. Also the parallel argument between modi, Hilary Clinton’s campaign could also be done.

  8. Marketing is must in each and every segment and sector

    This shows how much it is imp even in political campaigns.

  9. I have followed whole campaign of Donald Trump.
    Still I am following the same
    & so I think this article is very crisp and in laymn language covers most of the points.

  10. Truly an amazing article. Provides insight to Trump’s startegies in short. It could be very useful for everyone. Good luck.

  11. Such articles are really helpful to understand what actually happened in the back yard.
    And that too in simple language.

  12. he conditions and market strategy that trump used during the campaign and election were great and this blog also shows how well they executed. Good work team.

  13. the way in which trump expressed his message through online sites ans social media was tremendous and it helped him in winning the elections to a great extent. #trump

  14. The marketing strategies in real life implemented by trump were best and I think he will perform same in future with opposition. Good learning from the article.

  15. Indeed a very good article about how Mr. trumpi has used social media as tool to reach the youth population of USA

  16. Indeed a very good article about how Mr. trump has used social media as tool to reach the youth population of USA

  17. The article highlights a suitable example on how marketing can be used in a field of politics also. The article was able to cover every aspect of trump’s journey to become the prime minister of our country. Great work.

  18. The article highlights a suitable example on how marketing can be used in a field of politics also. The article was able to cover every aspect of trump to become the leader. Great work.

  19. A comprehensive study of how trump leveraged various aspects of marketing communication to capture the imagination and votes of our countrymen and propel his party . Well written. The article has highlighted major strategies very nicely.

  20. t is about how to win elections and the way he defeated other politicians on the ground keeping them behind. The article is good for marketing insights, good work. And learning too.

  21. i think the word of mouth publicity has played a great role along with the social media platforms like facebook twitter etc. he also gave video lectures to promote himself. good coverage in the blog.

  22. I believe he won elections due to his brand and his image and he will always win in all the situation. good work!

  23. Wow: It shows the power of Digital platform and trump… It simply depict that the Brand trump is even more powerful and reaching to mass in every manner

  24. I did not know that trump can do such a great stuff only with this conventional marketing strategy and social media. Hats off to this man. Abki bar trump ki Sarkar from USA, Great blog!

  25. Great work with this article but i would like to know more facts about this and how a person can be marketed. i would wish some more insights on the same.

  26. The blog and the graphic content that is displayed gives overview of the overall campaign lead by trump during his elections.. good one!

  27. Talking about the content it very easily describes how trump won the elections with his marketing tactics.. good simple article.. enjoyed reading

  28. I am surprised to know all the above given facts that how simply he marketed himself and managed to win elections in such a big country..social media is indeed very big platform..from business tycoon to political leader.

  29. Its Really insightful and What trump shows to us that is even Envy for all Corporates. So Vast popularity – And how he uses different platform.. Just Awsm!!

  30. it is about how to win elections and the way he defeated other politicians on the ground keeping them behind. The article is good for marketing insights, good work. And learning too.

  31. The article clearly explains persuasive marketing and psychological marketing. Also great insight into trump’s marketing!

  32. Using very simple language the writer has conveyed a very deep meaning. A great article to read.kuddos….#marketing #concept

  33. The writer seems to have great understanding of marketing. A very well written article. Great work, lots of new information.

  34. Surprising to see the article on trump’s marketing but article contains some good unknown information. Nice work…well done…keep sharing such things…

  35. This provides a detailed insight on one of the best leaders of the country.
    One of the better articles I have read in a while….
    Well Done team: young marketeers..!kuddos

  36. Good relationship shown between politics and marketing as well as trump as a brand. Good show of person marketing.

  37. This article was extremely informative! It gave a detailed insight into a leader’s life. Great work……kuddos gals…!!

  38. Way cool! Some very valid points! I appreciate you writing this write-up and also the rest of the site is also really good.

  39. The blog is worth a read for those interested into Marketing as this provides an all together different angle of observation and thinking. Very creative

  40. the article perfectly captures all the points where TRUMP as a brand has SUCCEDEd to deliver. A perfect example of how a brand SUCCESS to create his own USP and a positive brand message which ALLOWED HIM TO CONNECT TO MASSES
    Well written.

  41. Perfectly co-related the marketing concepts of Philip kotler to real life example. Haven’t thought of Brand “trumpi” on these lines ever. Well done author

  42. A very good article talking about how a prodigy succeed due to perfect use of guidance, very well articulated. good job.

  43. Nice blog. I must appreciate how the article brings about marketing concepts to life. Fun read, will recommend to all marketing enthusiasts .

  44. The article has very interestingly covered all marketing concepts taking a political citizen as an example. The writer deserves applause for the sheer thought of it and the article is a delight to read.

  45. The blog is totally a new way of thinking on marketing. Something no one wud hav thought of. Marketing is best learnt in the Market. trump’s success in the political market has taught a lot.

  46. Creative and well articulated. It clearly highlights why the 4 P’s of traditional marketing are still relevant in the modern times; and the importance for a brand to connect with its audience.

  47. very well written. bdw perspective of viewing politicians as brands and the applying service marketing concepts to it is worth an appreciation.

  48. a good descriptive analysis of the marketing strategy employed my trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy like advt, tv spots etc.

  49. Marketing is must in each and every segment and sector

    This shows how much it is imp even in political campaigns.

  50. Perfect combination of marketing and PR was used…great article..very insightful.A comprehensive study of how trump leveraged various aspects of marketing communication to capture the imagination and votes of our countrymen and propel his party .

  51. Nice write up! Really good pointers for companies as well in terms of “Zero Budget” marketing!
    Keep up the good work …kuddos team.

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  53. the way in which trump expressed his message through online sites ans social media was tremendous and it helped him in winning the elections to a great extent. #trump

  54. Nice article…very well explained in layman language..so that anybody can understand…well done..!!will look forward to many more!!

  55. It’s a good insight into
    his marketing stratgies.
    All the points are
    covered. His events are
    the best part.

  56. This article perfectly explains about the strategies which President Donald Trump used during his election campaign which are pretty much related to our Prime Minister Narendra Modiji…And social media plays a very important role behind the success of these two Leaders.

  57. I think the word of mouth publicity has played a great role along with the social media platforms like facebook twitter etc. he also gave video lectures to promote himself. good coverage in the blog.

  58. it is always nice to stand on one’s own feet instead of crying like a fool. A country can have their own policy on every mater.t is always nice to stand on one’s own feet instead of crying like a fool. A country can have their own policy on every mater.

  59. The article highlights a suitable example on how marketing can be used in a field of politics also. The article was able to cover every aspect of trump’s journey to become the prime minister of our country. Great work.

  60. A great article regarding the importance of marketing strategies. Trump played it real smart. and the power of social media lies here

  61. nice work author….Excellent one. Probably the best ever article describing the marketing strategies of Donald Trump.A very good marketing strategy.

  62. good descriptive analysis of the marketing strategy employed my trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy like advt, tv spots etc.

  63. A well thought of and smartly executed Marketing campaign where target user group engagement was ensured across digital media & social media platform which aided in gaining a distinctive & popular status

  64. Very great article, such a in depth content with very good research work. Graphics used are very relative with great creativity. I think people will love this article….insightful…kuddos team

  65. Yo.. MY FAVORITE subject #marketing . It’s different feeling to see how they had marketed the brand. I think people are still awaiting to see how he had historic win. And how hilary clinton lost .

  66. Amazing work guys..
    A very nice season to be talked about…
    Great work
    Excellent market analysis for the campaign and great concept
    well executed

  67. Very interesting. It covers all the major aspects of marketing while keeping theme of marketing startegy at its core. Truly a holistic of trump’s campaign. Cheers.

  68. One of the most followed campaign. I have been waiting for what next he will do now, and hwatevr he said during the election campaign, it’s still a mystery. Beautifully wrapped the marketing strategy in the article. Proper structure. A great Thumbs up!

  69. One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  70. cool Stuff. “Lets cook” Loved the content. Wasn’t aware of this website of bettercallsaul.
    keep writing such articles guys….. great job…

  71. Definitely going to check out those websites. I think you should publish it on facebook and twitter as well.
    lets other also know how marketing can change the shape of any product

  72. A great article covered everything beautifully. You guys did a great job. Especially the store part was efficient. I want such more articles from you regularly to increase my knowledge.

  73. a great effort in combining traditional and the digital marketing means for promoting the series. Various product categories are also catered to which is a commendable effort and very well thought after.

  74. I have followed whole campaign of Donald Trump.
    Still I am following the same
    & so I think this article is very crisp and in laymn language covers most of the points.
    nice work author….Excellent one. Probably the best ever article describing the marketing strategies of Donald Trump.A very good marketing strategy.

  75. Loved the writing. I think more of the strategies can be covered in this. Also the parallel argument between modi, Hilary Clinton’s campaign could also be done.Excellent one. Probably the best ever article describing the marketing strategies of Donald Trump.A very good marketing strategy.

  76. Marketing is must in each and every segment and sector

    This shows how much it is imp EVEN in political campaigns.Indeed a very good article about how Mr. trump has used social media as tool to reach the youth population of usa

  77. Nicely diversified the information and a well structured articleit is always nice to stand on one’s own feet instead of crying like a fool. A country can have their own policy on every mater.t is always nice to stand on one’s own feet instead of crying like a fool. A country can have their own policy on every mater.

  78. Very well articulated.
    He has this amazing ability of going in an unique way. And this is what is appreciated by all.
    Well done
    Amazing article

  79. Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies

  80. Indeed a very much insightful.. How we can leverage on Social Media platform.. Very Good takeaway from marketing Perspectives..Well articulated…This is something what the so called brands need to do But did trump .. Really a step towards Digital India EVEN in election campaign too…

  81. ith this articles it helps up all to understand how he marketed himself much different from others and led the party along with himself to the victory of elections and towards development of the country.

  82. nice one guys… It was really insightful to view the entire campaign from the marketing angle… And you have indeed done a very good job in understanding the dynamics from various angles.

  83. In Short: The trump Effect: Inside trump’s campaign to transform USA lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency

  84. The curtains of General Elections of 2016 are finally drawn. It has been nothing short of a spectacular Blockbuster Movie with a resounding and riveting climax that one may have seen in one of those Marvel Comics Superhero movies. Only that in this case the…

  85. Politicians need to focus on some innovative medium to get the message across. The old mediums have become saturated and no longer hold the interest of our customers and stakeholders.

  86. The trump campaign had some very simple messages, a good example “Good days are coming” . Now with every message this is the process that is followed.as followed by PM NARENDRA MODI

    Message——————Noise —————————-Receiver

  87. a good descriptive analysis of the marketing strategy employed by trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy

  88. Marketing through social media platform has always been the best way and with this time it is great way to reach the larger part of the country youth with Mr. Modi did in his campaign and won the elections. good article with useful insights.

  89. Marketing through social media platform has always been the best way and with this time it is great way to reach the larger part of the country youth with Mr. Modi did in his campaign and won the elections. good article with useful insights.
    the same applies to trump strategy

  90. The change in social media strategy reflects the sudden emergence of a political party like clinton– a party known for its organic growth on social media. Nevertheless, the change in strategy from trump is a smart one considering the changing times before the elections

  91. Liked this article…great work much needed for my CAT preparation as the GD-PI are gonna happen shortly..i got some points to speak up.. thanks for this good work.!
    kuddos team

  92. I got to know many things about how this politicians market themselves and win the elections. hope to see much work from the team again. good insights. good work kashti and shreya..!

  93. Indeed trump perfectly used the 4Ps – product, place, price and promotion – on the basis of which companies develop successful marketing strategies.

  94. The marketing strategies in real life implemented by modi ji were best and I think he will perform same in future with opposition. Good learning from the article.
    nice work shreya and kashti

  95. The way in which trump expressed his message through online sites and social media was tremendous and it helped him in winning the elections to a great extent. #trump
    perfect combination of online offline integration

  96. a good descriptive analysis of the marketing strategy employed my trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy like advt, tv spots etc.

  97. it’s more about understanding your customers need and let the customer come to you. Trump just understood what the Americans wanted and hit them at their sweet spot. Good article.

  98. the article clearly explains persuasive marketing and psychological marketing. Also great insight into trump’s marketing!

  99. i think the word of mouth publicity has played a great role along with the social media platforms like facebook twitter etc. he also gave video lectures to promote himself. good coverage in the blog.

  100. comprehensive study of how trump leveraged various aspects of marketing communication to capture the imagination and votes of our countrymen and propel his party . Well written. The article has highlighted major strategies very nicely.

  101. Its Really insightful and What trump shows to us that is even Envy for all Corporates. So Vast popularity – And how he uses different platform.. Just Awsm!!

  102. I have followed whole campaign of Donald Trump.
    Still I am following the same
    & so I think this article is very crisp and in laymn language covers most of the points.

  103. I have followed whole campaign of Donald Trump.
    Still I am following the same
    & so I think this article is very crisp and in laymn language covers most of the points.
    t proves out as one of the best article on Mr. Trump’s election strategies. Its Helpful.

  104. it’s more about understanding your customers need and let the customer come to you. Trump just understood what the Americans wanted and hit them at their sweet spot. Good article.

  105. Great article! A long process of campaigning cut short to the important points that made him the President. Kept it crisp, stuck to the point. The article gave a better understanding of an impossible win. Good job done.

  106. Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies

  107. good descriptive analysis of the marketing strategy employed my trump to ensure his win, apart from this he also employed inbound marketing strategy which focused on creating quality content that pulls people towards your product rather than going for outbound strategy like advt, tv spots etc.

  108. One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  109. A well thought of and smartly executed Marketing campaign where target user group engagement was ensured across digital media & social media platform which aided in gaining a distinctive & popular status

  110. It’s more about understanding your customers need and let the customer come to you. Trump just understood what the Americans wanted and hit them at their sweet spot. Good article.

  111. A great article regarding the importance of marketing strategies. Trump played it real smart. and the power of social media lies here..Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies

  112. I am surprised to know all the above given facts that how simply he marketed himself and managed to win elections in such a big country..social media is indeed very big platform..from business tycoon to political leader.

  113. I have followed whole campaign of Donald Trump.
    Still I am following the same
    & so I think this article is very crisp and in laymn language covers most of the points.
    t proves out as one of the best article on Mr. Trump’s election strategies. Its Helpful.

  114. t’s more about understanding your customers need and let the customer come to you. Trump just understood what the Americans wanted and hit them at their sweet spot. Good article.

  115. Its Really insightful and What trump shows to us that is EVEN Envy for all Corporates. So Vast popularity – And how he uses different platform.. Just Awsm!!

  116. One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  117. A great article regarding the importance of marketing strategies. Trump played it real smart. and the power of social media lies here..Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies
    One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  118. The way in which trump expressed his message through online sites and social media was tremendous and it helped him in winning the elections to a great extent. #trump
    perfect combination of online offline integration
    A great article regarding the importance of marketing strategies. Trump played it real smart. and the power of social media lies here..Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies
    One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  119. I got to know many things about how this politicians market themselves and win the elections. hope to see much work from the team again. good insights. good work kashti and shreya..!
    The way in which trump expressed his message through online sites and social media was tremendous and it helped him in winning the elections to a great extent. #trump
    perfect combination of online offline integration
    A great article regarding the importance of marketing strategies. Trump played it real smart. and the power of social media lies here..Well ,the details mentioned are too satisfactory , won’t leave more faqs needed ,the idea about trump got more clear and the new strategies
    One of the most spellbounding shows of all time! Great marketing strategies applied. Keep up the good work.
    loved the way u guys kept it crisp , sweet and simple for us to understand.

  120. comprehensive study of how trump leveraged various aspects of marketing communication to capture the imagination and votes of our countrymen and propel his party . Well written. The article has highlighted major strategies very nicely.

  121. Its Really insightful and What trump shows to us that is even Envy for all Corporates. So Vast popularity – And how he uses different platform.. Just Awsm!!
    comprehensive study of how trump leveraged various aspects of marketing communication to capture the imagination and votes of our countrymen and propel his party . Well written. The article has highlighted major strategies very nicely.

  122. Social media, social events, rallies can be made a medium by any common man. But he won’t be that popular as trump was. His popularity would be limited unless his views are a topic of discussion. What popularized trump, as i think, was his unique controversial statements and not just social media. So his marketing strategies should include this as a major point.

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