In current generation with cut throat competition, it is very important to have a proper marketing campaign strategy to differentiate your political parties amongst other parties. According to your target audience, and to gain more number of voters and clients political marketing campaign has to be in perfect direction like business marketing strategies.
Despite 24*7 news channel and media coverage many people are not even aware about current happenings in their own city, state or country. And ignoring them can be negative for a political leader during campaign.
Political marketing provides perfect platform for a political leader to connect and reach maximum number of voters.
The ignorance of one voter in a democracy impairs the security of all” John F. Kennedy
So, let’s have a look at the political campaign of Mr. Donald Trump.
Everyone picked television advertising for the campaigning. However, there a lot of problems with that, such as, –
- People can tune it out mentally.
- They tune it out digitally.
- It’s not credible.
- It’s a waste of money.
That’s a waste because of a sole reason, and that is, the impact of the commercials falls below the margin of diminishing returns. The consultants get commission so they refer this type of campaigning. Hillary had $700 million and paid $300 million as commission. So, in order to at least come to the parity, he would have to raise a lot of amount. So, the point here is why to spend so much where he can spend less and still be dominant?
He already had an established brand name through his properties like Trump Towers, hotels, Trump apprentice, etc., which indicated wealth, power, and luxury. Trump used a slogan- “Make America great again”, which depicted he is communicating this message to the people of similar lifestyle, perception and concern about employment.
Also, he didn’t go for the paid part of television, instead, he picked the editorial part of television. He has mastered that art. So, there was no doubt his strategy was going to be successful.
He did a few things on a regular basis, which are as under: –
- Social media- Twitter and Facebook
He used social media like a weapon. In a tech-savvy world, where every person is connected digitally, one post on any social media and it becomes viral. Trump took advantage of this trend and kept on posting some or the other thing regularly on the social media sites which was a major contribution to his marketing success.
- Email marketing
He sent emails just like others did. This made him different from the others.
- Events marketing
He is good at events. Following are the benefits: –
- It reaches to a large number of audience.
- People talk about it on social media.
- Local coverage is achieved.
Another thing that is great about his marketing technique is that he didn’t pay much attention to the boundaries and said whatever he felt was correct.
Marketing oneself is very tough if one is unable to choose the right media. These are a few things that he did which made him stand out and achieve his goal. His marketing technique was totally unique in way that it didn’t let him raise funds to campaign, rather, he gained publicity through other media in a better way.
He knows how to structure the deal in a way that he wins it. He understood that losing money is nothing as compared to losing the brand image, which worked to his positive and the results are in front of the world.