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Integrated Marketing Communication: Dunkin' Donuts

Dunkin’ Donuts Integrated Marketing Communication Plan

Integrated Marketing Communication is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Dunkin’ Donuts did a wonderful job using this concept and did full […]

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Rodrigo Duterte’s Polictical Campaign for presidency of Philippines : Marketing done right!

Rodrigo Duterte’s Polictical Campaign for presidency of Philippines : Marketing done right!

On June 30 2016, the people of Philippines elected Rodrigo “Rody” Roa Duterte as their 16th president. He is a lawyer by profession, and has served as the Mayor of Davao city for seven terms totalling more than 22 years. Duterte is a highly controversial political figure, whose brash comments and ruthless ways have earned him the […]

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