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“The Single Mother” -The political marketing of J. Jayalalithaa as Amma

The story of the rise of the beautiful south indian actress Jayalalithaa as a formidable political icon is also a story of brilliant political marketing. Puratchi Talaivi Selvi J. Jayalalithaa, the revolutionary leader as she is called, carved out her political brand image as Amma, the caring, generous and loving mother. The self proclaimed political […]

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